For good reason Victoria's Secret has called itself "the world's most glamorous" source of bras, sleepwear, and lingerie. Since their founding in 1977, Victoria's Secret has grown to become a global force in tastefully presenting women's intimate apparel through mall stores and mail order catalogs.
They, along with Fredericks of Hollywood, did as much for the rise of sexy lingerie as any company in America.
After being purchased by the mega-corporation "The Limited" in 1982, the decision was made to focus Victoria's Secret on fairly conservative, middle-class shoppers. This may have been a smart business move, but in so doing they no longer offered the kind of ultra-modern fashion lines that would appeal
to those daring women who wanted to wear the most cutting edge intimate lingerie apparel.
Everyone has heard the expression "nature abhors a vacuum", so it should come as no surprise that when Victoria's Secret positioned itself closer to the center of consumer tastes, other companies moved in to fill the void that existed on the extreme edges of lingerie styles. One of the leading companies in that field is "Wicked Temptations", of Inglewood, California.
So if you're a lady who feels most comfortable in somewhat more conservative styles, then stop by your local Victoria's Secret, but if you're the kind of woman who wants to excite your man by wearing the wildest lingerie that he's ever seen, or if you're a guy who wants to give the lady in your life an intimate gift that will make her heart flutter, then be sure to check out the huge selection of cutting edge lingerie fashions at WT ... your love life may never be the same!
