Frederick’s of Hollywood was founded in 1946 by Frederick Mellinger, and from the beginning was dedicated to offering a wide selection of sexy styles that make women feel romantic, desirable and confident.
The only company to rival Frederick's, in terms of it's impact on the lingerie industry in American culture, is Victoria's Secret.
As a result of its cutting edge catalog of intimate apparel designs, the company remains to this day one of the most popular for purchasing adult clothing, whether it be via online shopping, mail order, or at its store-fronts across the country. Frederick’s of Hollywood continues to create sexy lingerie that is sexy & sophisticated -- styles that flatter women of all sizes.
In the early 1950’s Frederick’s was the first retailer in the world to offer the now famous "push-up bra", a design so overwhelmingly successful it inspired similar products by every major intimate apparel manufacturer. Even today, due to the great demand for this item, the current Frederick's of Hollywood catalog offers more than 15 styles of push-up bras to suit the varied needs of every woman.
In addition, in 1981 Frederick's was the first to introduce the (at the time) scandalous thong panty to the American market. Their "Rio" style is so popular that weekly sales average 40,000 units, making it the largest selling thong panty in the world.
The flagship store remains located in Hollywood and is still a great favorite of starlets and models. In fact, Frederick's of Hollywood is one of the few lingerie stores that can attract tinseltown's most beautiful women, such as Pamela Anderson, to model their sexy fashions.
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